We were delighted to be ranked among the top asset management firms by brand awareness in this quarter’s eVestment brand awareness rankings. The Nasdaq report ranks the top 20 firms by brand awareness scores among consultants and asset owners across the world, and is segmented by firm size.
A brand is much more than a name. It represents collective opinions on its corporate actions, its products’ perceived value, its services and people, and how effectively it presents each of these to the marketplace.
In this edition of eVestment’s Brand Awareness Rankings, they took into account multiple factors which can drive the awareness of a brand, including the overall size of a firm, the regional preferences of eVestment users, the different asset class specialties of managers, and even the number of products a firm may offer or report to eVestment.